GUITARIST · DJ · PRODUCER · FOUNDER, TEXAS GOLD RECORDS
Building Austin's cumbia future, one show at a time.
SXSW producer, two-time City of Austin Live Music & Elevate Fund grantee, and founder of the Unidos Por La Música series — drawing 300+ attendees and KUTX recognition.
SUPPORTED BY · FEATURED IN
October 23-24 at the Zilker Hillside Theatre.
A free outdoor celebration of Latin music in Austin — cumbia, conjunto, and tejano under the Zilker sky. RSVP for entry, donations welcome at the door.
EVENT DETAILS
- DATE
- Fri-Sat, October 23-24, 2026
- VENUE
- Zilker Hillside Theatre 2206 William Barton Dr, Austin, TX 78746
- COST
- Free · Donations Welcome!
From sax in school band to Austin's cumbia stage.
Born in Austin, Jason grew up between Stevie Ray Vaughan, George Strait, and Selena — and the cumbia and norteño he absorbed during summers in his parents' hometown in Mexico.
Saxophone at 12. Guitar at 14. Today he produces events at Hotel Vegas, The Far Out Lounge, and Mexic-Arte Museum — bridging Latin, Tejano, cumbia, and cross-genre programming.
Read the full bio →
Texas Gold Records
FOUNDED BY JASON CUELLARThe home for everything I'm building — recorded music, live events, festival concepts, and community initiatives rooted in Latin and Texas music.
City of Austin Live Music & Elevate Fund-supported. Oct 23-24 at Zilker.
Annual Latin-music programming at Hotel Vegas.
Tu Forma De Ser · Desvelado · Que Te Vaya Bien.
A new festival concept rooted in Austin's cultural history.
Upcoming
All shows →From the stage
Full gallery →
Bookings, press, & collaborations.
Available as guitarist, DJ, or producer — weddings, festivals, private events, label nights.