A B O U T  J A S O N

Jason Cuellar is a singer-songwriter, guitarist, DJ, producer, and event promoter based in Austin, Texas. Known for his passion for Cumbia music and Latin rhythms, he has built a loyal following as “Guira King.” One of his major achievements is "Unidos Por Música," a project sponsored by the City of Austin. Currently, Jason focuses on solo projects while collaborating with other musicians.

​

Born and raised in Austin, Jason spent summers and holidays in Mexico, his family’s homeland. From the heart of Hidalgo, his family immigrated to Texas seeking a new life. Immersed in both Mexican and American music, Jason developed a deep love for Cumbia, inspired by artists like Los Telez, Selena, and Juanes.

​

Initially a saxophone player in school, Jason later picked up the guitar, discovering a world of inspiration. Influenced by legends like Santana, Eric Clapton, and Stevie Ray Vaughan, he crafted a style blending his roots with diverse musical traditions.