A B O U T  J A S O N

Jason Cuellar is a DJ, guitarist, producer, and event organizer based in the Austin area, and the founder of Texas Gold Records. His work centers on creating high-quality cultural experiences that highlight Austin’s diverse musical landscape, with a focus on Latin, Tejano, cumbia, and cross-genre events that bring communities together. Jason has performed regularly at SXSW and produced events for venues such as Hotel Vegas, The Far Out Lounge, Mexic-Arte museum, and other major Austin stages, drawing crowds of 300–600 attendees and collaborating with both emerging and established artists.

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Jason was born in Austin, Texas and grew up listening to the sounds of Texas greats like Stevie Ray Vaughan, George Strait, and Selena. As a first-generation Mexican American, he spent his summers in his parents’ hometown in Mexico, where he absorbed the music of his roots, ranging from cumbia to norteño and regional Mexican styles.

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When Jason was 12 years old, he began playing the saxophone in his school band. At age 14, he picked up the instrument that would change his life forever: the guitar.

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In 2023, he launched the Unidos Por Música series with support from the City of Austin’s Live Music Fund, a project dedicated to showcasing Latino musicians, dancers, and creators across multiple disciplines. He continues to expand that work through new festival concepts such as a Tejano & Country Festival rooted in Austin’s cultural history and identity.

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Beyond events, Jason creates original music, develops community-focused creative projects, and works across multiple technical fields including live sound, DJ performance, and production logistics. His background gives him a unique perspective on what artists need to succeed financially, creatively, and professionally.

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Jason’s mission is to uplift local talent, strengthen Austin’s creative ecosystem, and build platforms that reflect the city’s diverse voices. More information can be found at https://www.jasoncuellar.com.